Bitrix24 is an all-in-one corporate portal where CRM and messaging are just slices. Omra is AI-first: AI agents with real executable tools, multi-channel inbox, and native integrations for the Russian and LATAM markets.
Bitrix24 was built as a corporate portal; CoPilot was added in 2024 for call analysis and script generation. Omra is AI-first from day one: every chat runs through an agent with tools, no separate modules.
Bitrix24 automation goes through a visual business-process builder or REST API. Here you write a Python function and the AI agent executes it. More flexible and faster for non-standard cases.
Bitrix24 self-hosted ('on-premise') — tens of GB of LAMP setup. Omra installs on Proxmox LXC + Docker compose in an hour. Minimum: 2 vCPU / 4 GB RAM.
Bitrix24 is strong in RU, rare outside CIS. Omra covers RU + ES + EN UI and LATAM verticals (AFIP, Mercado Pago) — critical if your team is international.
Bitrix24 WhatsApp routes through Edna/iMessage partners (paid, WABA-only). We support WhatsApp via WABA + non-WABA via neonize (micro-SMBs). Plus native Avito, Instagram personal+business, SMS via Android.
| Битрикс24 | Omra | |
|---|---|---|
| Base price | $69-$144/mo per org (up to 5/50 users) | TBD (2026) |
| AI agent | CoPilot included (transcription, scripts) | AI Pilot + Custom Python tools |
| Code-based tools | Workflow Designer (no-code BP) + REST | Python in sandbox |
| MCP server | No | Yes — Cursor/Claude Code/OpenAI Responses native |
| WABA via partners (paid) | WABA + non-WABA via neonize | |
| Avito / MP / AFIP | Avito via third parties, MP/AFIP — no | All native |
| Self-hosted | 'Bitrix24 on-premise' — heavy LAMP | Proxmox LXC + docker compose, ~30 min |
| Tasks / Projects / Disk | Mature integrated module | Not covered (different category) |
| Telephony / VoIP | Built-in PBX, AI call analysis | No (use a separate provider) |
| App marketplace | Huge (RU + global) | In development |
| Website builder | Drag-drop site builder | Not covered |
| UI languages | RU + EN + ES + DE + UA… | RU + ES + EN |
⏱ 1-2 days for teams up to 30 people
Free 30-minute walkthrough: we show exactly what migrates and how.
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