Wazzup is a WhatsApp/TG/IG gateway for integrating with amoCRM/Bitrix/RetailCRM. Omra gives you messengers + CRM + AI agent + custom tools in one product — no separate CRM subscription needed.
Wazzup isn't a CRM by itself — it's a messenger aggregator. Without amoCRM/Bitrix you only see raw chats. Omra is CRM + messengers + AI in one.
Wazzup has templates and simple auto-replies, but no real AI agent. Omra AI Pilot answers in chats with context and tools — covers night shifts and FAQ.
Wazzup doesn't run your code. Omra does. The AI agent can compute CDEK shipping, check Wildberries stock, pull a Class365 order — all in chat with the customer.
Wazzup pushes you to a paid WABA channel via a partner. Omra supports non-WABA WhatsApp too (via neonize) for micro-SMBs without WABA budget.
Wazzup is cloud-only — your chats go through their server. Omra installs on your Proxmox/Docker in an hour.
| Wazzup24 | Omra | |
|---|---|---|
| Product type | Messenger aggregator for plugging into another CRM | CRM + messengers + AI in one |
| Stack cost for 5-person team | $960+/year (Wazzup + amoCRM/Bitrix) | Monthly, no separate subscription |
| AI agent in chats | Templates + simple auto-replies | Full LLM agent with tools |
| Custom code tools | No | Per-company Python sandbox |
| MCP server | No | Yes — Cursor / Claude Code / OpenAI Responses connect |
| WABA via partners (Wazzup isn't a WABA provider) | WABA + non-WABA via neonize | |
| Telegram + Instagram | Supported | Supported |
| Avito | Supported | Supported + AI auto-replies |
| SMS | Via providers (pay per SMS) | Via your Android phone (free) |
| Funnel / pipeline | Depends on the CRM it's plugged into | Kanban + funnel native |
| Self-hosted | No | Proxmox LXC + Docker compose |
| CRM integration maturity | Mature modules for amoCRM/Bitrix/RetailCRM | We don't integrate into another CRM — we are the CRM |
⏱ 4-6 hours for teams up to 10 people
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